The Debates and Learning How Candidates Think
South Carolina hosted the latest Presidential Debate. FOX News televised the Republican Presidential debate, complete with promos, commercial breaks and text message voting. It was like "American Idol" except for politics. There were contestants who do not belong, and there are those who do. Beyond that, the debate was not good for much.
Debates are generally a good thing. Debates afford Americans the opportunity to hear, compare and differentiate between the candidates. Admittedly, the ratings for the debate do not reflect a stampede of voters anxious to watch and see the candidates in action. Yet, they do generate information - which is a good thing.
Unfortunately, the current Presidential debates do not work. Here are some reasons why.
So many candidates, so little time. Lining all of the declared candidates on a stage only marginalizes the debate. Simple mathematics illustrates the problem. If the debate is ninety minutes (without commercial breaks) and there are eight candidates, then each candidate gets a total of approximately twelve minutes. Of course, this assumes the moderators/questioners do not use any time. Add them into the mix with commercial breaks, and the time is below ten minutes. And, speaking of the moderators/questioners -
So much talking, so little value. None of the questioners are a candidate for anything. Their opinions regarding history, the issues, or the candidates are worth Zippo, nada, nothing. Yet, they preface every question with a speech reflecting their assessment of the situation, and followed by a narrow question aimed at proving their value and scoring some point. Of course, the candidates promptly respond by ignoring the question and delivering their rehearsed comments, even if only tangentially connected to the question. So what is the value of such questions? And speaking of the questions -
So much "gotcha," so little meaning. No one doubts the ability of the research teams of media organizations (undoubtedly assisted by the extensive opposition research from various political organizations) to find a less than flattering act, quote, or event in the historical political life of every candidate. And that furthers the debate how? The "gotcha" mentality controls over any real interest in substance. More significantly, it does little to help Americans determine the thing
they most want to know - what do the candidates really think and why?
So, what are some solutions? In addition to the obvious, here are some suggestions.
Make them talk more, not less. My grandmother once said - "if you let someone talk long enough, they will tell you all you need to know." So, as opposed to a "shot clock" restricting answers to short bursts of prepared remarks, set a minimum of five minutes. Candidates can deliver their memorized remarks for one or two minutes. Make them talk about one issue for five minutes - like the Iraqi war, or healthcare, or Social Security, and Americans can learn a lot. Make them respond to each other, and voters can learn the most.
Ask opened ended questions. Candidates never answer the question asked, so why spend so much time on the question? Consultants, advisers, and spinners have generally developed a way for their candidate to answer any question, even a stumper. They cannot, however, think for their candidate when their candidate is on stage. Who, what, when, where, how, and why questions always work pretty well.
Five minute answers combined with open ended questions should provide some valuable insight into what the candidates know and how they process the information they have. Basically, Americans can learn how they think, and this is no small thing.